HOLY CACAO CHOCOLATE - package design

Concept and packaging design for HOLY CACAO, Israel’s only Bean-to-Bar chocolate company.
This branding project involved a deep and thoughtful creative process. We set out to evolve the brand’s existing packaging, which is known for its beautiful typography- into a more cohesive and unified series.

The challenge: Customers struggled to differentiate between flavors, cacao strengths, and the origin of each chocolate.
The solution: A refined, photography-based design system that brings clarity and elegance to the shelf, turning a confusing selection process into a sophisticated purchasing experience.

designed at Studio Nerubay